Important digital marketing changes in 2018 that can help hotel firms be successful

Digital marketing is an important tool for hotels to reach the attention of customers, and to ensure they directly book a room on the accommodation website. Hotel firms have to plan everything in the right way when it comes to their digital marketing strategy, as there many competitors who could take their potential guests away from them. The goal is for hotels to be able to run their business while also being able to increase brand visibility online. A digital marketing plan is constantly evolving as technology and software develops. The year 2018 has provided a range of digital marketing changes that need to be considered by hotels.


Companies must have a solid digital marketing for hotels plan to achieve success, and something that should be on the list of things to do is enter details on Google My Business.  This allows residences to easily be found online when certain information is included such as hotel name, phone number and email address. In 2016 Google provided a feature allowing hotel owners to add a property description that will appear in the search engine’s Local Knowledge Panel, and this year this has returned. This is a great tool allowing hotels to highlight amenities and indicate to customers what sets their residence apart from others.

Another aspect for a residence to consider is to have a hotel search engine marketingplan, which will help them increase online visibility. This year Google’s click-to-message Adwords extension will get an update allowing properties to get information on three key metrics. This includes chat rate that will track impressions versus actual messaging interactions, and start time revealing when users tend to interact with residences via messaging. Lastly it will provide details on the number of messages within a single session, which is used by Google to evaluate which adverts are driving the most engagement.

This aids companies when they have to work out which adverts they should run and when, which will help with increasing conversions. Another development is on social media as Facebook is allowing hotel companies to reach customers in the early stages of planning a holiday through the tool of Trip Consideration. This will be a form of targeted advert that will reach tourists based on their online behaviour allowing hotels to make a good impression on them. Personalisation has also become very popular with hotel owners as they consider how vital it is to customise landing pages and emails to entice customers to reserve a room.


Firms wanting help with their digital marketing strategy can employ the staff members at Digital Hotelier to provide advice. The brilliant team of consultants work hard at this top agency to teach companies how to increase bookings through a bespoke website, social media and apps. They will help create an excellent booking engine and work closely with hotel staff members to learn about the company and its numerous unique selling points. They will find out vital information about the brand identity of the firm and the fantastic experts will provide a revenue management strategy. Hotel companies will learn how to appeal to a range of people and groups to ensure that they encourage customer loyalty.

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