Tips for Marketing Your Hotel Online

Hotel marketing is about developing a strategy that recognises the need for a strong online presence. It’s not enough to be listed on online travel sites anymore– guests will also research your website, look up what others have said about you, and look for what you say about yourself.
Here is a list of tips that will help you get your Online Marketing off to a great start:

• Make sure your hotel shows up in search results

When people look up hotels and other businesses online, you want to be one of the first names that comes up. One of the first steps to getting there is to build citations for your business, which means making sure your business is accurately listed in as many online directories as possible.

• Communicate directly with your customers on social media

Hotels stand to gain a lot by marketing on social media. You can use social media to speak directly to your guests and foster relationships.

• Advertise your hotel on google to show ads to people searching for hotels in the local area

Millions of people turn to Google when searching for hotels. Use Google advertising so your ad shows at the top of the search results page when someone searches “hotels in [your area]”.

• Make it easy to book a room on your hotel website

There are many advantages to having an online booking engine for hotels on their websites. Some of these reasons include: being open 24/7 to receive reservations, its good customer service, minimises staff workload, all customer data is stored in a structured system, online payments and a clear and simple overview of booking.

• Ask Guests for a TripAdvisor review

Having multiple positive reviews on TripAdvisor is extremely important. Hotels with lots of reviews can attract new guests due to popularity. Keep in mind that it’s not permissible to ask for positive reviews, but if you provide a good service, reviewers should leave a good review.

• Take people on a virtual tour

One of the biggest barriers that people face in choosing a hotel is knowing what their room will look like. By providing a virtual tour, you’ll give your prospects an idea of what they should expect so that they can visualize the value of what you can provide immediately.

• Use Content Marketing as a problem-solving approach

Content marketing is one of the best and most effective ways to increase your hotel bookings. First step in this practice is to find out all the different questions or problems your target audience have and create detailed content solving those problems. This will help to build the audiences trust in your hotel or brand and will increase the chances of converting them into customers. finding a list of questions related to places near your hotel location is the best place to start. You will find queries associated with the location such as the best places to visit around / things to do around / best food to taste in “___” city etc. Create content on those topics and you are done!

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