Become a Master in Digital Marketing

Digital marketing has become an essential part of making it in the hotel game. Using different digital marketing techniques can help with filling rooms, gaining reviews, customer service and reaching a wider market. Gone are the days where word of mouth, letters and newspaper advertisements were the key ways to boost your business, today it is all about online technology which can spread the word about your hotel in seconds to people all over the world. Needless to say, this is an aspect of your business that you need to pinpoint perfectly.

Tip 1: Be Flexible

Don’t put all your eggs in one baskets or, to be more direct, rely solely on OTAs to fill your hotel. OTAs work strictly on reaping in commissions without being very forthcoming with guest data that would help you with your business. There are other things you can use, for example, TripAdvisor is not only a great place to attract potential guests looking to stay in your area, but it is can also be used as a booking agent. You can also increase direct bookings on your website in order to increase the flow of traffic on your own website and also to save costs; if they are directly booking through your site you won’t need to fork out any commission costs.

Tip 2: Be Unique

Today, travellers are looking for an experience when they travel and this includes their hotel. Maximising your brand through hotel digital marketing will highlight your strengths to your prospective guests and it will give an honest insight into who you are as a business. Begin by asking yourself what you have an what you can offer that is different: do you have stunning views? Do you a unique interior style? Are you able to offer your customers an insight into the area they’re staying in by collaborating with restaurants, bars and theatres? Do you offer a certain customer service that is unique to you? Answering these questions will give you an idea of what angle to work and what will set you and your hotel apart from the rest.

Tip 3: Spend Time on Your Website

The year of 2017 is seeing websites with concise information, swift booking procedures and fast response times. OTAs have an edge where they’re able to gain a large presence on the internet, however, they lack personality. Your website can capitalise on personalising your website for your customers; you can make them feel included and important which, in turn, will gain a huge following.   Allow your social media to be linked to your site, show off pictures that have been taken by previous guests as well as their reviews on your hotel. You can even place a video online taking each customer on an immersive tour of your hotel and its facilities. These are things you can do that an OTA can’t and this is where you will gain loyal custom.

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