Tips for Choosing the Right Social Media for your Business

Advances in technology mean that businesses are increasingly being told that they need to make proper use of social media networks to engage with existing and potential customers and clients.  This is great but if you spend any time looking at social media, it can be overwhelming to know where to start:-

1. Don’t make the mistake of signing up for every social media channel.  It is likely that you will only have limited time to put towards improving your social media presence and so it is best to pick just one or two channels initially and get to grips with those first.

2. Look at each social media network and decide which one will work best for your business.  You can do this by thinking about the products or services you are offering, the type of people you want your clients or customers to be, and how much time and finance you have to put towards building a successful social media network.

3. Before getting started on social media, take some time to sit down and make a plan of how you want to use the channel to help your business.  Don’t lose business focus because you are trying to be sociable and build a network of followers.  The plan needs to be clear and easy to implement but will look different for each type of business; there is no one plan fits all here.  A hotel social media marketing plan will look very different from a beauty salon’s, for example.

4. Don’t expect overnight success.  It takes time to understand how best to use each social media network, how to engage with potential customers, and how to grow your base.  Try to see it as a long term investment and not one in which you will achieve immediate success.  Using social media can be an amazing way to boost your business but initially it can be slow-going.

Okay, so now you have some tips, you might want to start looking at which social media channels to choose from.  It is best to spend some more time looking at each one in-depth before signing up but in brief:-

Facebook: Good for visual content and brands who want to be informal with their target audience.  Not great if you can’t quickly respond to any negative feedback or can’t great video content.

Twitter: Great for companies who want to build a network of clients and want to be able to respond quickly to customers.  Best avoided if your target audience are not tech-savvy as they are unlikely to use Twitter.

LinkedIn: Perfect if you want to network online or have a specific target audience in mind.  Is used by a certain demographic; if this isn’t your target demographic then it won’t be worth the time investment.

Instagram: A must for any brand which is highly visual, or who wants to target a younger demographic.  Not the platform for you if your aim is to generate website traffic.

YouTube: To do YouTube well you would need to have people onboard who could create high quality videos which were likely to be shared; and to have products or services which would translate well to video content.

Other platforms to consider include Pinterest, Vine, Tumblr, Reddit and Snapchat.

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