5 Good Reasons to Use Hotel Booking Software

If you have landed on this page, chances are you have already realised the importance of having and utilising hotel booking software.  With the internet playing such a central role in all our daily lives, it’s important to ensure that your hotel’s website is fully optimised and as accessible as possible whether someone is trying to use their phone to confirm a booking or their laptop.  One of the great things about the internet is that it is an entirely level playing field so even if you are an independent hotel, you can appear alongside the larger chains, if you do things correctly.

However, if you still need some convincing then here are 5 good reasons why you should invest in hotel booking software:-

Constant Accessibility

Most people are likely to be looking online for somewhere to take a break outside of typical business hours and once they decide they want to make a booking, they are going to want to do it there and then rather than having to remember to come back the following day.  Using hotel reservation software ensures that potential guests can make bookings 24 hours a day, meaning your booking service is constantly open for business.

Minimise your Workload

Choosing to install a good hotel booking system should see your workload massively reduced.  No longer will you have to input information manually; a booking system can collect all the information you will need, send out an automated confirmation email and automatically update your booking system showing availabilities and bookings.  Additionally, this reduces the risk of over-booking or ‘misplacing’ someone’s booking.  If you ensure that bookings can be input from your end of things as well, then you will have one centralised system showing all your hotel’s bookings.

Good for Customers

At the end of the day, you want your customers to have a good experience when they come to you and this starts with the booking system.  If a customer can’t see availability, or has to wait for a response from someone at the hotel then this diminishes the quality of the experience they are having, which then reflects on you as a brand.

Opportunity to Up-sell

As part of the booking process, you can choose to add in the option for guests to select extras such as welcome baskets, specific pillows, room-service etc.  If someone has time to think about a service and isn’t put on the spot when they are trying to check-in then the success rate tends to be much higher.  Likewise, you can be transparent about the cost of things so a guest feels valued and not as though they had additional costs sprung on them without warning.

Online payments

Allowing a guest to pay online at the time of booking speaks for itself; you will reduce the workload of your hotel’s reception staff, ensure that hotel rooms are paid for in advance and make the customer’s life a whole lot more straightforward at the same time.  An integrated online payment system which works alongside your booking software is a time saver for everyone.

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